I've been formally trained in many skills of the branding and advertising field, and in other areas, I've learned through research and my experience over the course of my 25 year story.

Since 1997, Adobe Photoshop has been my ally. My formal education wove me through courses on commercial design, digital illustration, programming (everything from Javascript to Java), video production, and I even got hands-on with printing (offset, letterpress, & screenprinting). I use all of these skills as tools for branding, but they are not my direct passion. My passion is helping brands find their place and their voice.

See, I help brands become what they were meant to be. I help them become proud of themselves in a way that will result in bigger revenue. Sometimes it means a better Brand Story (StoryBrand). Sometimes, we have to position them away from the red waters. It's always strategic, though. The design, development, and marketing is just a means to an end.

If this sounds confusing, I put together a short list of a few projects I've worked on.