Brand Research Prompt Sequence



How to Conduct Deep Brand Research Using AI-Powered Prompt Chaining

How to Conduct Deep Brand Research Using AI-Powered Prompt Chaining

If you’re looking to research a company, analyze reviews, and synthesize insights into an authoritative marketing statement, using structured prompt chaining ensures the most accurate, synthesized, and data-rich results.

In this guide, we’ll walk through an optimized AI prompt sequence to gather, analyze, and synthesize company data in a way that ensures thorough, error-proof insights.

🚀 Step 1: Set Up the Research Template Variables

Before running any prompts, define the company details as template variables for easy reuse:

[COMPANY_NAME] = [Insert Full Company Name]
[ALTERNATE_COMPANY_NAMES] = [Any Other Known Names]
[WEBSITE_URLS] = [Official Website URLs]
[REVIEW_WEBSITES] = houzz, bbb, google reviews, facebook, yelp, guildquality, birdeye.com, mapquest, cladsiding

💡 Tip: Add any additional review sites where the company may have customer feedback.

🔍 Step 2: Gather Company Data (Crawling & Aggregation)

First, we collect company information, including services, background, and unique differentiators.

🖥️ Copy-Paste Prompt: Company Research

Act as a researcher. Crawl through all the pages at [COMPANY_NAME]’s website ([WEBSITE_URLS]) and learn about the company. Synthesize the content into key details:  

1. Overview (history, mission, purpose).  
2. Services and products offered.  
3. Key differentiators.  

Store findings under **COMPANY_INFO** and confirm when complete.

⭐ Step 3: Collect Reviews & Ratings

Now, we extract real customer feedback from major review sites.

🖥️ Copy-Paste Prompt: Review Aggregation

Search the web for customer reviews of [COMPANY_NAME] (also known as [ALTERNATE_COMPANY_NAMES]).  
Use the following sources: [REVIEW_WEBSITES] and any additional relevant review sites.  

1. Gather star ratings and customer satisfaction scores.  
2. Identify positive and negative review patterns.  
3. Note any major complaints or praise.  

Store findings under **REVIEWS** and confirm when complete.

📊 Step 4: Conduct a Thorough Review Analysis

This step expands on the previous reviews, ensuring that all customer feedback has been fully analyzed across multiple sources.

🖥️ Copy-Paste Prompt: Deep Review Analysis

Conduct a **thorough** search of ALL review sites for [COMPANY_NAME].  

1. Aggregate all good and bad reviews.  
2. List the sources used.  
3. Calculate **average individual and overall ratings**.  
4. Convert into KPI metrics (Customer Satisfaction %, Timeliness %, Work Quality %, Communication %).  

Store findings under **THOROUGH_REVIEWS** and confirm when complete.

🏆 Step 5: Find Awards, Certifications, and Industry Clout

This step gathers company credibility—awards, accreditations, and industry recognition.

🖥️ Copy-Paste Prompt: Credibility Research

Search for **awards, certifications, achievements, differentiators, and clout factors** for [COMPANY_NAME].  

1. List industry-recognized awards (e.g., Guildmaster, Houzz, BBB).  
2. Document certifications (e.g., James Hardie Elite, NARI, EPA).  
3. Note any publications, features, or high-profile partnerships.  

Store findings under **CERTIFICATIONS** and confirm when complete.

🔑 Step 6: Synthesize Company Authority

Using all previous research, generate a high-authority brand statement.

🖥️ Copy-Paste Prompt: Brand Authority Statement

Using knowledge from **COMPANY_INFO, REVIEWS, THOROUGH_REVIEWS, and CERTIFICATIONS**, synthesize an authoritative brand statement.  

1. Highlight the company’s **credibility, differentiators, and service quality**.  
2. Use actual **stats and awards** to substantiate authority.  
3. Ensure data integrity with **verified review ratings**.  

Store findings under **HIGHLIGHTS** and confirm when complete.

🎯 Step 7: Identify Customer Benefits Post-Purchase

This step answers: What benefits will customers experience after using the company’s services?

🖥️ Copy-Paste Prompt: Customer Benefits

Based on all gathered research, summarize **additional benefits customers experience** after using [COMPANY_NAME]'s service.  

1. Emotional and practical benefits (e.g., improved home value, reduced stress).  
2. Long-term advantages (e.g., warranties, lower maintenance).  

Limit response to **700 characters** and store under **BENEFITS**.

🛠️ Step 8: Final StoryBrand Analysis

Now, we optimize the StoryBrand questions based on all refined research.

🖥️ Copy-Paste Prompt: StoryBrand Refinement

Reprocess each **StoryBrand Question** based on all collected data:  

- Compare each new answer to the original.  
- Ensure responses are **succinct, clear, and authority-driven**.  

Store updated findings under **SB_QUESTIONS** and confirm when complete.

📢 Step 9: Generate the Final Output

Now, we compile everything into a high-value report featuring:

  • ✅ StoryBrand Analysis
  • ✅ Customer Benefits
  • ✅ Brand Authority

🖥️ Copy-Paste Prompt: Generate Final Output

Print out the final research report with the following structure:  

### **Story Brand Questions**  
(Output SB_QUESTIONS)  

### **Benefits**  
(Output BENEFITS)  

### **Brand Authority**  
(Output AUTHORITY)

Brand Research Prompt Sequence



How to Conduct Deep Brand Research Using AI-Powered Prompt Chaining

How to Conduct Deep Brand Research Using AI-Powered Prompt Chaining

If you’re looking to research a company, analyze reviews, and synthesize insights into an authoritative marketing statement, using structured prompt chaining ensures the most accurate, synthesized, and data-rich results.

In this guide, we’ll walk through an optimized AI prompt sequence to gather, analyze, and synthesize company data in a way that ensures thorough, error-proof insights.

🚀 Step 1: Set Up the Research Template Variables

Before running any prompts, define the company details as template variables for easy reuse:

[COMPANY_NAME] = [Insert Full Company Name]
[ALTERNATE_COMPANY_NAMES] = [Any Other Known Names]
[WEBSITE_URLS] = [Official Website URLs]
[REVIEW_WEBSITES] = houzz, bbb, google reviews, facebook, yelp, guildquality, birdeye.com, mapquest, cladsiding

💡 Tip: Add any additional review sites where the company may have customer feedback.

🔍 Step 2: Gather Company Data (Crawling & Aggregation)

First, we collect company information, including services, background, and unique differentiators.

🖥️ Copy-Paste Prompt: Company Research

Act as a researcher. Crawl through all the pages at [COMPANY_NAME]’s website ([WEBSITE_URLS]) and learn about the company. Synthesize the content into key details:  

1. Overview (history, mission, purpose).  
2. Services and products offered.  
3. Key differentiators.  

Store findings under **COMPANY_INFO** and confirm when complete.

⭐ Step 3: Collect Reviews & Ratings

Now, we extract real customer feedback from major review sites.

🖥️ Copy-Paste Prompt: Review Aggregation

Search the web for customer reviews of [COMPANY_NAME] (also known as [ALTERNATE_COMPANY_NAMES]).  
Use the following sources: [REVIEW_WEBSITES] and any additional relevant review sites.  

1. Gather star ratings and customer satisfaction scores.  
2. Identify positive and negative review patterns.  
3. Note any major complaints or praise.  

Store findings under **REVIEWS** and confirm when complete.

📊 Step 4: Conduct a Thorough Review Analysis

This step expands on the previous reviews, ensuring that all customer feedback has been fully analyzed across multiple sources.

🖥️ Copy-Paste Prompt: Deep Review Analysis

Conduct a **thorough** search of ALL review sites for [COMPANY_NAME].  

1. Aggregate all good and bad reviews.  
2. List the sources used.  
3. Calculate **average individual and overall ratings**.  
4. Convert into KPI metrics (Customer Satisfaction %, Timeliness %, Work Quality %, Communication %).  

Store findings under **THOROUGH_REVIEWS** and confirm when complete.

🏆 Step 5: Find Awards, Certifications, and Industry Clout

This step gathers company credibility—awards, accreditations, and industry recognition.

🖥️ Copy-Paste Prompt: Credibility Research

Search for **awards, certifications, achievements, differentiators, and clout factors** for [COMPANY_NAME].  

1. List industry-recognized awards (e.g., Guildmaster, Houzz, BBB).  
2. Document certifications (e.g., James Hardie Elite, NARI, EPA).  
3. Note any publications, features, or high-profile partnerships.  

Store findings under **CERTIFICATIONS** and confirm when complete.

🔑 Step 6: Synthesize Company Authority

Using all previous research, generate a high-authority brand statement.

🖥️ Copy-Paste Prompt: Brand Authority Statement

Using knowledge from **COMPANY_INFO, REVIEWS, THOROUGH_REVIEWS, and CERTIFICATIONS**, synthesize an authoritative brand statement.  

1. Highlight the company’s **credibility, differentiators, and service quality**.  
2. Use actual **stats and awards** to substantiate authority.  
3. Ensure data integrity with **verified review ratings**.  

Store findings under **HIGHLIGHTS** and confirm when complete.

🎯 Step 7: Identify Customer Benefits Post-Purchase

This step answers: What benefits will customers experience after using the company’s services?

🖥️ Copy-Paste Prompt: Customer Benefits

Based on all gathered research, summarize **additional benefits customers experience** after using [COMPANY_NAME]'s service.  

1. Emotional and practical benefits (e.g., improved home value, reduced stress).  
2. Long-term advantages (e.g., warranties, lower maintenance).  

Limit response to **700 characters** and store under **BENEFITS**.

🛠️ Step 8: Final StoryBrand Analysis

Now, we optimize the StoryBrand questions based on all refined research.

🖥️ Copy-Paste Prompt: StoryBrand Refinement

Reprocess each **StoryBrand Question** based on all collected data:  

- Compare each new answer to the original.  
- Ensure responses are **succinct, clear, and authority-driven**.  

Store updated findings under **SB_QUESTIONS** and confirm when complete.

📢 Step 9: Generate the Final Output

Now, we compile everything into a high-value report featuring:

  • ✅ StoryBrand Analysis
  • ✅ Customer Benefits
  • ✅ Brand Authority

🖥️ Copy-Paste Prompt: Generate Final Output

Print out the final research report with the following structure:  

### **Story Brand Questions**  
(Output SB_QUESTIONS)  

### **Benefits**  
(Output BENEFITS)  

### **Brand Authority**  
(Output AUTHORITY)